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Home > Free Time with Jenny Blake > 186: Licensing 201 — Q&A (Part 1) on Product Development, Attracting Clients, and Sales Process
Podcast: Free Time with Jenny Blake
Episode:

186: Licensing 201 — Q&A (Part 1) on Product Development, Attracting Clients, and Sales Process
Category: Business
Duration: 00:48:56
Publish Date: 2023-05-05 09:00:00
Description:

“A shoe is just a shoe until my son steps into it.” —Deloris Jordan

When negotiating Michael Jordan's famous shoe deal with Nike, his mom Deloris “made an additional demand: Her son must receive not only a $250,000 fee, but also a cut from every sneaker sold,” making her case with that mic drop moment above (as retold in the movie Air via The New York Times article ‘Air’ and the Argument for Letting the Talent Share in the Profits).

That, my friends, is the power of licensing :) Today’s episode is the first of a two-parter — an in-depth addition to 140: How to License Your IP (Intellectual Property), thanks to a set of wonderfully thorough follow-up questions from BFF member Al Dea.

Al is the founder of MBASchooled.com, author of MBA Insider, and host of the MBA Insider podcast. He asked a series of questions across five categories, and in this episode I’ll be addressing the first two: product development and client attraction strategies. A caveat as always, when it comes to this notoriously opaque arena: what I’m sharing is not the way, it’s just what I’ve learned along the way in nearly a decade of building out licensing as a revenue stream.

Check out episode 140 if you haven't yet, paired with 135: How to Rapidly Prototype a Course, 016: IP Licensing with Lee LeFever, 185: How Licensing Helps Serve the Queen Bee Role with Mike Michalowicz, and 045: Behind the Free Time Brand with Adam Chaloeicheep.
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