Search

Home > Free Time with Jenny Blake > 187: Licensing 201 — Q&A (Part 2) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
Podcast: Free Time with Jenny Blake
Episode:

187: Licensing 201 — Q&A (Part 2) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
Category: Business
Duration: 00:48:53
Publish Date: 2023-05-09 09:00:00
Description:

Today’s episode is the second half of an in-depth Licensing Q&A prompted by BFF Al Dea, host of the MBA Insider podcast. If you haven’t already, listen first to 140: How to Licensing Your IP (Intellectual Property), followed by 186: Licensing 201 — Q&A (Part One) on Product Development, Attracting Clients, and Sales Process.

Al submitted a series of wonderful questions that span five categories; in this episode I’ll be addressing the latter three: selling and packaging, delivery (including Train-the-Trainer), and legal considerations. A caveat, as always, when it comes to this notoriously opaque arena: this is not the way, it’s just what I’ve learned along the way in nearly a decade of setting my mind to licensing as a revenue stream.
Total Play: 0

Some more Podcasts by Jenny Blake

700+ Episodes
Pivot Podcas .. 20+     1
300+ Episodes
Pivot with J ..