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“If you think you’re too small to have an impact, try going to bed with a mosquito in the room.” That’s a gem I found in MBS’s book, How to Begin, from Body Shop founder Anita Roddick. It came to mind last night while I was being plagued by a particularly elusive mosquito my husband dubbed “Maverick.” (Yes, after the Tom Cruise movie.) In my sleep-deprived state I searched for the meaning—and the business metaphor—behind this pesky, pernicious little beast. Thus, after a midnight brainstorm, I bring you this solo episode on finding (and eradicating!) the mosquitoes* in your business. *Don’t get them confused with the Butterfly Effect—tiny moments (supposedly) sparking massive change, or Splatology—low-stakes time clutter accumulating until you can’t see through the windshield any longer.
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