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	Podcast:		Freakonomics Radio
	Episode:		494. Why Do Most Ideas Fail to Scale?
	Category:		Society & Culture
	Duration:		00:48:54
	Publish Date:		2022-02-24 04:00:00
	Description:		In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”
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