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Home > Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business > 579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
Podcast: Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business
Episode:

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
Category: Business
Duration: 00:46:08
Publish Date: 2025-08-15 14:00:00
Description:

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.


She reveals:

• How she turned 18 SKUs into millions of units sold in year one

• The simple packaging strategy that disrupted the beauty industry

• Why she avoided debt and scaled profitably without VC pressure

• Her raw take on selling her “baby” and facing post-exit depression

• The lessons from a failed second business—and why it was her best teacher

• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands


If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.


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