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Home > Founder Thesis > The Mom Who Built A New-Age Brand | Malika Sadani & Mohit Sadani @ The Moms Co.
Podcast: Founder Thesis
Episode:

The Mom Who Built A New-Age Brand | Malika Sadani & Mohit Sadani @ The Moms Co.
Category: Business
Duration: 01:03:57
Publish Date: 2022-07-04 02:30:00
Description:

The Moms Company was born out of a Mom’s desire to equip the Indian community of mothers with safe, natural, toxin-free products for their babies. A personal crisis led Malika Sadani to build the D2C brand that is today a leader in the Mom and Baby Care segment.

A passionate mother at heart, Malika Sadani is a banker turned entrepreneur and Mohit Sadani is a McKinsey Consultant turned entrepreneur. Over a short span of time, the couple has built a sharp brand that in Malika’s own words is “not another FMCG brand but a brand for the mother.”

In a candid conversation with Akshay Datt, the founder duo speaks about their journey, the genesis of The Moms Co, and the fundamentals of building a new age brand.

Don’t miss:-

  • Defining the brand book
  • Combining e-commerce & social media
  • Marketing strategy- shop-in-shop model inside hospitals
  • Shift to retail

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