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Home > Founder Thesis > Serving Notifications To A Billion Eyeballs | Neel Kothari @ iZooto
Podcast: Founder Thesis
Episode:

Serving Notifications To A Billion Eyeballs | Neel Kothari @ iZooto

Category: Business
Duration: 01:13:28
Publish Date: 2022-07-11 02:30:00
Description:

There are 2 ways to build a startup - one is through cash burn and the other is by bootstrapping it- the harder but sustainable way. This episode is a masterclass in building a startup the harder way.

Akshay Datt speaks with Neel Kothari who built iZooto, a push notification platform that touches the lives of billions consuming news on the Internet!

Know about:-

  • Concept of “owned audience marketing”
  • Customer retention & future engagement- personalizing messaging at scale
  • Making it contextual to the content
  • RSS feed integration & developing own content recommendation engine

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