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	Podcast:		Fortt Knox
	Episode:		66 - Matt Meeker, Bark co-founder: Super-Serving the Pet Economy
	Category:		Business
	Duration:		00:38:01
	Publish Date:		2018-02-24 07:42:49
	Description:		Boutique treats and toys for dogs, it turns out, are a big business. Bark was co-founded by Matt Meeker, who's now its CEO. It's the seller of the subscription BarkBox. And it expects to do a quarter billion dollars in sales in 2018. Americans spend about $70 billion a year on their pets; that’s part of the reason why General Mills just announced that it plans to pay $8 billion for pet food maker Blue Buffalo. And it’s part of the reason why I went to see Matt Meeker at Bark’s headquarters in New York City’s Chinatown, and learn how he saw this pet-pampering mega-trend coming six years ago. When you’re pursuing a big idea, it’s important to keep refining it, and questioning your assumptions. That’s one of the things I took away from Matt’s story.
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