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Home > Forrester's CX Cast > 45: Anchor Your CX Strategy In Customer Understanding
Podcast: Forrester's CX Cast
Episode:

45: Anchor Your CX Strategy In Customer Understanding
Category: Business
Duration: 0
Publish Date: 2016-03-09 23:00:00
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Great customer experiences stem from a company's deep understanding of its customers' motivations, goals, and behavior. This understanding is fundamental to breaking the cycle of asking and receiving feedback about the status quo to learn what customers are missing in an experience. But most companies aren't conducting the proper research to support this deeper understanding. In this episode, we welcome back Senior Analyst Deanna Laufer to discuss how CX professionals can employ the right customer research at the right moment to develop a resonant CX strategy. To learn more, see the "Anchor Your CX Strategy In Customer Understanding" Forrester report.

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