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Description:
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In this episode, we talk about how Forrester tries to drink its own champagne. Forrester's Director of CX Research And Insights, Sarah Bloomer, joins us to discuss her work to improve the client experience inside of Forrester. She's mapping journeys, conducting in-depth client research, developing prototypes for new experiences, and making sure that Forrester products and services deliver value to clients. Listen to how she translates client requests - like wanting more flexibility, or content that is consumable in the cracks of the day - into specific changes to Forrester's products and services.
Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email. |
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