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Description:
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On this week's episode, we speak with Forrester's Vice President of Customer Experience, Moira Dorsey. Before taking on the challenge of improving experience for Forrester's customers, she led the customer experience research practice. She was intimately involved as our focus moved from digital experiences, to an enterprise focus, encompassing all touchpoints and activities, as well as the culture of organizations.
Moira has a deep research history writing about personas, among other topics, and several of her reports are still relevant to CX pros today:
Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email.
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