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	Podcast:		Forrester's CX Cast
	Episode:		61: Mobile Onboarding Best Practices
	Category:		Business
	Duration:		00:15:05
	Publish Date:		2016-07-27 23:00:00
	Description:		On average, mobile apps lose three-quarters of their active users within the first three days of installation — and 90% within the first month of use. In response, many brands try to onboard new users with a tutorial that bogs them down and distracts from the main value of the app. In this episode, we discuss best practices for a contextual onboarding experience that will keep customers coming back again and again. To learn more best practices and why they make a difference, see the "Mobile Onboarding Best Practices" Forrester report by Senior Analyst (and co-host) Deanna Laufer.
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