Companies use journey analytics to improve key customer journeys, evaluate opportunities for journey innovations, and boost retention, enrichment, and advocacy loyalty. In this episode, we talk with senior analyst Joana van den Brink-Quintanilha about how companies are integrating journey analytics into their existing customer journey mapping and CX measurement efforts.
Related research:
Learning From Three Early Adopters Of Customer Journey Analytics
Drive Customer Obsession With Journey Analytics
How Journey Maps Improve CX Measurement Efforts |
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