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Home > Forrester's CX Cast > 69: How To Integrate Business Partners In B2B CX
Podcast: Forrester's CX Cast
Episode:

69: How To Integrate Business Partners In B2B CX
Category: Business
Duration: 00:16:24
Publish Date: 2016-09-28 23:00:00
Description: itunes pic

Partners are essential contributors to business-to-business (B2B) customer experience (CX). Companies leverage partners for everything from developing and delivering marketing campaigns to providing ongoing customer support. That said, many, if not most, B2B CX programs do not manage partners as a component of the end-to-end customer experience. In this episode, we discuss the perils of this approach and the ways in which CX professionals can help their companies enable and manage partners to help deliver their intended experiences. For more guidance on this topic, read the "Integrate Your Business Partners Into Your End-To-End B2B Customer Experience" Forrester report.

Listeners, we'd love to hear from you. Send us a note at cxcast@forrester.com or tweet at us @CX_Cast.
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