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Podcast: Forrester's CX Cast
Episode:

71: The Dawn Of Anticipatory CX

Category: Business
Duration: 00:16:15
Publish Date: 2016-10-12 23:00:00
Description: itunes pic

Customer expectations are rising faster than companies can evolve their value propositions. Customer experience (CX) professionals need to expand their toolkit to manage customer expectations as early as possible to build and sustain positive emotional momentum throughout the journey. In this episode, Forrester VP and Principal Analyst James L. McQuivey and Prinicpal Analyst Ryan Hart discuss how CX pros can use the power of anticipation to create more profound, more compelling experiences that sustain long-term impact. For more on this topic, check out the "The Dawn Of Anticipatory CX" Forrester report.

Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email at cxcast@forrester.com.

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