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	Podcast:		Forrester's CX Cast
	Episode:		81: Build Real Customer Understanding
	Category:		Business
	Duration:		00:13:47
	Publish Date:		2017-01-04 23:00:00
	Description:		Customer experience (CX) professionals know that the first step on the path to delivering good experiences is doing research to understand their customers. Yet many fail to recognize that it's easy to draw false conclusions — and that doing so is even more dangerous than being ignorant. In this episode, we discuss some of the most common customer research pitfalls and how to adapt your practices and mindset to avoid them — and get the insights needed to succeed. For more on how to avoid research pitfalls and achieve insight instead, see the full "Build Real Customer Understanding" Forrester report. Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email.
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