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	Podcast:		Forrester's CX Cast
	Episode:		84: How To Build The Right CX Strategy
	Category:		Business
	Duration:		00:13:01
	Publish Date:		2017-01-26 11:00:00
	Description:		Unless you have a well-defined customer experience (CX) strategy, your CX will be haphazard at best and fail to deliver sustainable benefits. In this episode, we explain how to develop a research-based CX vision aligned with the business and translate it into a CX strategy the organization can understand and implement. This is an extensive update of previous Forrester research on this topic. For a more in-depth guide on developing a successful CX strategy, see the "How To Build The Right CX Strategy" Forrester report. Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email.
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