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Description:
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To show the connection between improving CX and growing revenue, Forrester built models that demonstrate how CX improvements drive revenue growth through increased loyalty. In this episode, we discuss the underpinnings of those models. To see the revenue potential from improving CX for 13 of the industries included in Forrester's Customer Experience Index (CX Index™), check out the "Drive Revenue With Great Customer Experience, 2017" Forrester report.
Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email. |