In this episode, we welcome Senior Analyst Jenny Wise to discuss her upcoming research on emerging interfaces, interaction design, and what CX pros need to think about when exploring new technologies.
Prior to her current role on Forrester's CX research team, Jenny was a senior analyst serving B2C Marketing Professionals. In that role, her research examined the consumer adoption and usage of devices and features, including the organizational maturity, strategic frameworks, and vendor partnerships and technologies required to successfully deploy mobile marketing tactics.
Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email.
For listeners who are interested in Jenny's previous research, here are a couple reports we referenced in this episode:
A Marketer's Guide To The Mobile Mind Shift
The Rise Of Intelligent Agents |
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