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Description:
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Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. In this episode, we explain how to approach personalization programs with person-centric objectives. For more detailed guidance on how to develop person-first personalization programs, see the "Pivot To Person-First Personalization" Forrester report.
Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email. |
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