
Customers expect personalized experiences but most companies fail to deliver. And that is especially true for conversational interfaces. In this episode, Senior Analyst Jenny Wise talks about the expectations of a human-like interaction and where the technology for conversational interfaces (e.g., Amazon Alexa) needs to advance.
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Relevant Research:
"Q&A: Why Emerging Technologies Require Interaction Design"
"Pivot To Person-First Personalization" |