Alphabet's Google, Amazon, Apple, and Facebook set customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to understand what those expectations are and how to use the tools these tech giants provide to meet them. Forrester analyst TJ Keitt joins us in this episode to discuss what the big four teach us about CX and how CX leaders can help their businesses profit from this insight.
Listeners, we'd love to get to know you! Whether you just want to say hi or share a CX story, send us an email.
Referenced Forrester research:
"Four Tech Giants Dominate Your Customer Experience" |
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