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Home > Forrester's CX Cast > 130: Evoke Emotions That Deepen Customer Loyalty, Part 2
Podcast: Forrester's CX Cast
Episode:

130: Evoke Emotions That Deepen Customer Loyalty, Part 2
Category: Business
Duration: 00:21:04
Publish Date: 2018-02-23 14:24:25
Description: itunes pic

Memories are fickle. And that has implications in how customers' emotions drive their perceptions of brands. In this episode, we answer the question: How do customers' memories of their emotions toward a brand impact their loyalty to that brand?"

We highly recommend that you listen to episode 129 before listening to this episode.

Referenced Forrester research:

"How Firms Help Employees Evoke Emotions That Deepen Customer Loyalty" (https://goo.gl/SFiPkD)
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