How well a company communicates with its customers has a surprisingly large impact on the brand's overall customer experience. In turn, this outsized influence translates into a revenue impact that can be a game-changer for the company's bottom line. Forrester analyst, Faith Adams, joins us in this episode to discuss how improvements in communication boost CX Index scores and increase revenue by creating a better experience for customers.
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Referenced Forrester research:
"Read My Lips: Clear Communication Can Mean Billions In Revenue" |
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