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Home > Forrester's CX Cast > 95: Pivot To Person-First Personalization (r)
Podcast: Forrester's CX Cast
Episode:

95: Pivot To Person-First Personalization (r)
Category: Business
Duration: 00:13:23
Publish Date: 2018-04-12 23:00:00
Description: itunes pic

Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. In this episode, we explain how to approach personalization programs with person-centric objectives.

Referenced Forrester report:

"Pivot To Person-First Personalization" (https://goo.gl/TBJBz8)
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