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Home > Forrester's CX Cast > 122: The Interplay Between Brand And CX (r)
Podcast: Forrester's CX Cast
Episode:

122: The Interplay Between Brand And CX (r)
Category: Business
Duration: 00:20:33
Publish Date: 2018-04-20 14:58:22
Description: itunes pic

Brand still matters. Marketing still matters. But CX defines the brand. And marketing has a key role to play in heightening customers' emotions. In this episode, we untangle the interplay between brand and CX.

This is a topic that we plan to delve deeper on. When has a brand made you look forward to an experience? Did they live up to the expectation or drop the ball? Tell us about it!

We reference this blog post in the episode.
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