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	Podcast:		Forrester's CX Cast
	Episode:		439: Practitioner Stories: ENOC
	Category:		Business
	Duration:		00:30:09
	Publish Date:		2026-02-12 15:08:08
	Description:		A well-designed loyalty program can encourage customer behaviors that unlock shared value. Oil and gas player Emirates National Oil Company (ENOC) has a range of downstream retail offerings, from convenience stores to registration service providers. Suryaveer Singh, head of loyalty CRM and data, describes how he used ENOC's broad ecosystem to create a unique value proposition for customers.
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