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Home > Forrester's CX Cast > 382: Journey Mapping Masterclass 4: Drive Gains From Journey Mapping
Podcast: Forrester's CX Cast
Episode:

382: Journey Mapping Masterclass 4: Drive Gains From Journey Mapping
Category: Business
Duration: 00:28:34
Publish Date: 2024-11-26 15:54:57
Description: This is the final episode in our 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Martin, Angelina, and Joana delve into the final stages of journey mapping: focusing on demonstrating short-term wins and consolidating improvements. Joana highlights the importance of turning journey maps into dynamic tools that evolve over time and drive action. 
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