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Home > Forrester's CX Cast > 285: Harness Friction In Customer Journeys To Drive Emotional Engagement
Podcast: Forrester's CX Cast
Episode:

285: Harness Friction In Customer Journeys To Drive Emotional Engagement

Category: Business
Duration: 00:17:30
Publish Date: 2022-03-20 04:15:52
Description:

VP, Principal Analyst Joana de Quintanilha joins to explain why too little friction in the customer journey can be bad for business – and even the customer. Learn more in her Forrester blog post.

The post 285: Harness Friction In Customer Journeys To Drive Emotional Engagement appeared first on The CX Cast ® by Forrester.

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