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Home > Forrester's CX Cast > 224: Bringing CX And Marketing Together At CX North America
Podcast: Forrester's CX Cast
Episode:

224: Bringing CX And Marketing Together At CX North America

Category: Business
Duration: 00:17:02
Publish Date: 2020-05-27 23:01:54
Description:

Often CX and marketing teams are at odds with each other — they are working in opposites directions, ignoring each other, or squabbling over territory. Ironically, in the fracas, they missed a golden opportunity: Many of the skills that one group lacked, the other had in spades. In this episode, VP Group Director, Melissa Parrish, gives a preview of what’s to come from Forrester’s CX North America Forum.

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