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Home > Forrester's CX Cast > 201: Know Your Customers’ Realities
Podcast: Forrester's CX Cast
Episode:

201: Know Your Customers’ Realities
Category: Business
Duration: 00:11:25
Publish Date: 2019-10-11 14:03:59
Description:

Perception, with all its nuances, is often misunderstood. And yet, it’s core to the very definition of “customer experience” — customers’ perceptions of their interactions with a company. In this episode, Forrester Analyst Kelly Price helps us understand the dynamics of customers’ perceptions and how to account for their complexity in structuring customer research — a glimpse of what’s to come from Kelly’s upcoming speech at Forrester’s CX SF 2019.

Click here to register for CX SF 2019.

$500 Promo Code: CXCASTSF

October 17–18

 

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