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Home > Forrester's CX Cast > 171: Supercharge Your Journey Mapping | Part 2
Podcast: Forrester's CX Cast
Episode:

171: Supercharge Your Journey Mapping | Part 2
Category: Business
Duration: 00:00:00
Publish Date: 2019-02-01 11:18:34
Description:

Some companies are improving customer experience (CX) by combining journey mapping with adjacent methodologies like design thinking and Agile development and with complementary artefacts like ecosystem maps, empathy maps, and “jobs to be done” frameworks. But the benefits of this mixology still evade many companies. Why? Because they misapply two kinds of methodologies — convergent […]

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