Search

Home > Forrester's CX Cast > 172: The Values-Based Evolution In Marketing, And In The Super Bowl
Podcast: Forrester's CX Cast
Episode:

172: The Values-Based Evolution In Marketing, And In The Super Bowl
Category: Business
Duration: 00:00:00
Publish Date: 2019-02-08 11:04:29
Description:

In this episode, we explore the immense impact of values-based marketing on customers’ perceptions, and how to implement the strategy correctly.

Values-based marketing: “Giving your customers a reason to buy your product or service that isn’t price, product features, or product performance, but that is instead related to a social, environmental or political value that you believe your audience holds.”

Special guest: Jim Nail, Forrester Principal Analyst serving B2C marketers.

Click the titles below to read more:

The post 172: The Values-Based Evolution In Marketing, And In The Super Bowl appeared first on The CX Cast™ by Forrester.
Total Play: 0

Some more Podcasts by Forrester

400+ Episodes
What It Mean ..     1