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Home > Forrester's CX Cast > 11: How To Foster A Culture Of Customer Experience Innovation
Podcast: Forrester's CX Cast
Episode:

11: How To Foster A Culture Of Customer Experience Innovation
Category: Business
Duration: 00:15:34
Publish Date: 2015-05-14 10:55:11
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Innovation is a hot topic these days, and it’s no surprise given the increasing pressure from customers to create novel experiences that stay ahead of the competition. And while there’s no shortage of opinions about why innovation is essential, few look at innovation from the perspective of the customer experience professional. In episode 11 of CX Cast, we talk with Tony Costa about his report How CX Pros Innovate, and why savvy CX pros are adopting an approach focused on fostering and cultivating the conditions that give rise to innovations rather than leading the innovation effort itself. To hear Tony speak more about what CX pros can do to foster innovation efforts, come see him speak at Forrester’s Forum For Customer Experience Professionals in NYC on June 16 and 17.
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