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Home > Forrester's CX Cast > 12: Visa’s Technology-Driven Customer Experience Improvement
Podcast: Forrester's CX Cast
Episode:

12: Visa’s Technology-Driven Customer Experience Improvement
Category: Business
Duration: 00:16:38
Publish Date: 2015-05-21 16:01:48
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Credit card fraud is a huge problem for credit card companies, banks, and customers - 20% of frequent card users have had their credit card declined. But now Visa intends to reduce these mistakes with its new mobile location confirmation service, which uses smartphone location data to boost the accuracy of fraud detection algorithms. In episode 12 of CX Cast, we talk with Andrew Hogan about his report Visa Tackles A Thorny CX Problem With Smartphones and he shares how CX pros can learn from Visa’s smart use of technology.
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