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	Podcast:		Forrester's CX Cast
	Episode:		14: Better Customer Experience Measurement Surveys And Beyond
	Category:		Business
	Duration:		00:16:10
	Publish Date:		2015-06-04 10:47:39
	Description:		Structured surveys are the mainstay of customer experience (CX) measurement programs. But despite their strengths and ubiquity, they can also fall short: insights derived from surveys often cover too few interactions or come too late in the game. In episode 14 of CX Cast, we speak with senior analyst Maxie Schmidt-Subramanian about her research Beyond Surveys: New Tools For More Effective CX Measurement and how CX pros can compensate for the shortcomings of today's typical experience surveys.
	Total Play:		0

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