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Home > Forrester's CX Cast > 15: Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want
Podcast: Forrester's CX Cast
Episode:

15: Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want
Category: Business
Duration: 00:14:46
Publish Date: 2015-06-11 11:22:10
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The US federal government supports over 230 mobile apps and over 500 social media accounts not to mention countless websites. And in its 2016 budget, it proposed spending $35 million more for the US Digital Service, $105 million for digital services teams at 25 agencies, and tens of millions more for digital channels throughout the federal government. But the public’s interest in digital government remains tepid, at best. In episode 15 of CX Cast, we speak with Rick Parrish about his research “Washington Must Work Harder To Spur The Public's Interest In Digital Government.” He describes the public’s hesitation in using digital government CX channels and how the government can be more strategic in its digital CX investments.
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