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At Forrester, we spend most of our day thinking about the challenges that customer experience professionals face. Some of these challenges are evergreen, like who in the organization is ultimately responsible for customer experience and how to convince colleagues that CX matters to the business. In this episode of CX Cast, Senior Analyst Sam Stern shares insights and practical advice on addressing these challeneges gathered from discussions with nine senior CX professionals. For more, read his related report, Executive Q&A: Success Secrets From Senior Customer Experience Executives. |