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	Podcast:		Forrester's CX Cast
	Episode:		22: Harness Guerrilla Tactics For CX Wins
	Category:		Business
	Duration:		00:21:00
	Publish Date:		2015-08-20 19:50:36
	Description:		Guerrilla marketing is all the rage, with even presidential candidates releasing YouTube videos of themselves cooking machine-gun bacon and destroying a cell phone eight different ways. But did you know that these guerrilla tactics are applicable to CX pros with small teams and tight budgets? In this episode of CX Cast, Senior Analyst Joana van den Brink-Quintanilha describes how CX pros can improve the quality of CX by using available data, experimentation, and pragmatism to create memorable moments that act as a catalyst for CX transformation. For more, check out her report "Guerrilla CX: Improving The Quality Of Your CX Despite Tight Budgets And Small Teams."
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