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Home > Forrester's CX Cast > 29: How To Build A Design Program
Podcast: Forrester's CX Cast
Episode:

29: How To Build A Design Program
Category: Business
Duration: 00:16:09
Publish Date: 2015-10-22 12:14:13
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Design has been a hot topic in business for well over a decade. But now the business world's interest in design is intensifying — particularly among B2B firms like Citrix, GE, and IBM that have each made  large-scale investments in experience design and design thinking. In this epsiode, Principal Analyst Leah Buley discusses the underlying conditions prompting the rebirth of design thinking and how organizations are integrating design into their DNA. Listeners interested in reading more about this topic can check out Leah’s report, “Executive Q&A: How To Build A Design Program.”
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