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Home > Forrester's CX Cast > 30: CX The Role Of Social Media In Voice Of the Customer Programs
Podcast: Forrester's CX Cast
Episode:

30: CX The Role Of Social Media In Voice Of the Customer Programs
Category: Business
Duration: 00:12:54
Publish Date: 2015-10-29 10:04:26
Description: itunes pic

CX Pros are so focused on asking customers for feedback that they sometimes miss a key source of unprompted feedback in customers’ own words: social media. In this episode, we speak with Senior Analyst Maxie Schmidt about how CX professionals can incorporate social media into their Voice of the Customer programs for maximum impact. Maxie addresses this topic in much more detail in her report “Q&A: The Top 10 Things To Know About Social Media In Voice Of The Customer Programs.”

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