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Home > Forrester's CX Cast > 40: Loyalty Programs Unveil Your Most Loyal Customers
Podcast: Forrester's CX Cast
Episode:

40: Loyalty Programs Unveil Your Most Loyal Customers
Category: Business
Duration: 00:14:33
Publish Date: 2016-02-03 23:00:00
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Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged customers to identify themselves as fans of the brands. And we have the data to prove it. Customer insights (CI) pros can use this research to understand where loyalty programs affect consumer perceptions, experiences, and behavior. In this episode of CX Cast, listen to Vice President and Principal Analyst Megan Burns as she explains their findings in her report, Loyalty Programs Unveil Your Most Loyal Customers.

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