To improve customer experience (CX), many firms seek outside help from an agency or consultancy that offers experience design (XD) services. But these XD providers often use the language and concepts of experience design to mean and create entirely different things. In this episode, Senior Analyst Andrew Hogan shares tips and tricks for identifying providers that best match your organization's needs and culture.
Referenced Forrester research:
"How To Select An Experience Design Provider, North America, 2018" |
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