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Home > Forrester's CX Cast > 162: The Experience Of Customer Loyalty Programs
Podcast: Forrester's CX Cast
Episode:

162: The Experience Of Customer Loyalty Programs
Category: Business
Duration: 00:20:55
Publish Date: 2018-11-16 16:00:00
Description: itunes pic

In this episode, we chat with Principal Analyst Emily Collins about customers' expectations for loyalty programs and how companies are designing them to foster multidimensional customer relationships.

This is a sequel to episode 154.

Relevant Forrester research:

How Consumers Really Feel About Loyalty Programs

The Psychology Of Points
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