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Home > Forrester's CX Cast > 154: The Untapped Potential Of Loyalty Programs
Podcast: Forrester's CX Cast
Episode:

154: The Untapped Potential Of Loyalty Programs
Category: Business
Duration: 00:14:20
Publish Date: 2018-09-07 10:00:00
Description: itunes pic

This week, we speak with Principal Analyst Emily Collins about loyalty programs and their influence on customer experience: How to think about loyalty programs as not just transactional systems but rather as the starting point for greater engagement with some of your best customers.

Relevant Forrester Research:

"Be A Loyalty Company, Not A Company With A Loyalty Program"

"Change Is Good, Even For Loyalty Programs"
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