Search


	Podcast:		Forrester's CX Cast
	Episode:		154: The Untapped Potential Of Loyalty Programs
	Category:		Business
	Duration:		00:14:20
	Publish Date:		2018-09-07 10:00:00
	Description:		This week, we speak with Principal Analyst Emily Collins about loyalty programs and their influence on customer experience: How to think about loyalty programs as not just transactional systems but rather as the starting point for greater engagement with some of your best customers. Relevant Forrester Research: "Be A Loyalty Company, Not A Company With A Loyalty Program" "Change Is Good, Even For Loyalty Programs"
	Total Play:		0

Some more Podcasts by Forrester

400+ Episodes

What It Mean .. 1