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Home > Forrester's CX Cast > 144: The Billion-Customer Opportunity: Digital Accessibility (R)
Podcast: Forrester's CX Cast
Episode:

144: The Billion-Customer Opportunity: Digital Accessibility (R)
Category: Business
Duration: 00:17:41
Publish Date: 2018-09-12 23:00:00
Description: itunes pic

Making digital products accessible is a growth opportunity now more than ever - to reach untapped segments ready to spend. But many organizations fail to seize it. Why? They don't understand how many people can benefit form accessibility and how to build it in. And while the upside (like winning aging customers and boosting employees' motivation) grows, so does the risk of doing nothing. In this episode, Principal Analyst Gina Bhalwalkar explains: 1) The accessibility opportunity and how CX pros and their colleagues can make the business case 2) How to get started making accessible and profitable digital experiences

Referenced Forrester Research

"The Billion-Customer Opportunity: Digital Accessibility"
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