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Home > Financial Advisor Success > Ep 476: Making The Decision To Add A Partner (After Leaving A Partnership Yourself) While Approaching $500M AUM with Kathy Longo
Podcast: Financial Advisor Success
Episode:

Ep 476: Making The Decision To Add A Partner (After Leaving A Partnership Yourself) While Approaching $500M AUM with Kathy Longo
Category: Business
Duration: 01:29:59
Publish Date: 2026-02-10 12:00:00
Description:

Building an advisory firm that can outlast its founder often requires challenging decisions, especially for entrepreneurs who intentionally left prior partnerships to lead a firm on their own. This episode explores what it looks like to design succession on your own terms, balance growth with cultural clarity, and make partnership, hiring, and operating-system choices that can lead to sustainable growth.

Kathy Longo is the founder of Flourish Wealth Management, an RIA based in Edina, Minnesota, that oversees $455 million in assets under management for 163 client households. Listen in as Kathy shares why she chose to bring on a partner after previously leaving a partnership at a previous firm to build a business she could drive individually (while also applying lessons learned from her own experience), how she completed an acquisition while minimizing risk by bringing on clients in smaller tranches, and how she adjusted her firm's operational, hiring, and career development practices to build a firm that can thrive for the long haul.

For show notes and more visit: https://www.kitces.com/476
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