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Home > FierceBiotech Radio > The FierceMadness drug name showdown and how do drugs get their zany names anyway?
Podcast: FierceBiotech Radio
Episode:

The FierceMadness drug name showdown and how do drugs get their zany names anyway?
Category: Science & Medicine
Duration: 00:21:26
Publish Date: 2018-03-13 15:40:39
Description:

Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talks us through the history of drug naming, his team's creative process, and drug-naming styles and strategies.
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