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	Podcast:		FT Management
	Episode:		Less thinking, more action
	Category:		Business
	Duration:		00:12:40
	Publish Date:		2008-10-10 04:00:00
	Description:		As recession bites and data on customers balloons, Professor Tim Calkins of the Kellogg School of Management in Illinois advises marketers to avoid 'analysis paralysis' and focus on profit. He warns that it isn't enough just to understand your customers, it's about taking action now - 'what we got to go do'. See acast.com/privacy for privacy and opt-out information.
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