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Home > Exponential Wisdom > Episode 48: Launching New Ideas
Podcast: Exponential Wisdom
Episode:

Episode 48: Launching New Ideas
Category: Business
Duration: 00:22:08
Publish Date: 2017-12-27 13:22:12
Description:

Peter and Dan discuss what it takes to earn acceptance of new products or ideas. How to make it go viral, how to launch it in a supercredible fashion, and understanding the desired outcome from the beginning are critically important.

 

In this episode:

  • Peter describes his rule of thumb that if something is 10x better, cheaper, faster, or easier, people will switch their behavior and change.
  • Dan gives an example of Acceptance Momentum in history: when Thomas Edison brought the light bulb to market in New York City, and how he used it to light up a public square area to become a huge attraction.
  • Peter describes his idea of supercredibility, and why the first time you hear about an idea impacts your acceptance and confidence.
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